Shake Shack x Keith Haring
A collaboration made between F&B and artist is to expand customer base and maintaining the New York brand identity
Objectives
To help improve Shack Shack brand image and attract more customer by staying original of their New York brand is by doing a collaboration with an New York artist, Keith Haring.
Target Audience
Primary:
Young generation of age 16-25 that loves collective stuff
Secondary:
Burgers lovers that likes to try different well-known burger store
Moodboard
Design of Keith Haring would be engrave on the Shake Shack packaging as well poster and social media post
User Journey
Packaging Design
Poster
In store, bus stop and MRT with qr code scanner to visit for more information
Sketches & Final Outcome (Shake Shack Meal)
Sketches & Final Outcome (Gaming Experience)
Social Media
Advertising the campaign through social media platform
Sketches
Final outcome
Games Experience
Physical game activities held in store to win prices
